Monthly Archives: February 2012

Building a Brand on Twitter

There are a lot of great sources which can help you build a personal brand on Twitter. Mashable, has some great ideas. Of course, lesser known sites have something to offer as well.

Here is #STL @Rizzotees and @ericasmith both do a great job with their brands.

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McLaughlin Back on Track

Photo courtesy of Derrick Goold

I don’t ever know if I’ve rooted as hard for a non-sports figure as I have for Dan McLaughlin.

After two DWI’s lots of people were writing him off, and saying his days at Fox Sports Midwest were over. Most people were saying that he would cease to be a major player in the broadcasting world.

However, as you can see to the right he has cleaned up his life. No more alcohol. He appears to be back in control.

Dan has realized his family is more important than anything else including his career.

Good for him. I hope this summer is his best yet broadcasting Cardinal baseball.

Braun Saga Draws Scrutiny

At this point no one is sure if Ryan Braun is guilty of using performance enhancing drugs or not. For the sake of baseball I hope the details come out sooner than later.

If he is innocent, which should be assumed until it is proven otherwise, Braun should be treated as if he is clean. However, if I were him I would go to any lengths necessary to prove he is clean. Most people aren’t as forgiving as me.

One thing is for sure Major League Baseball has the egg on its face right now. How does a multi-billion dollar industry have a part time worker handling the drug test samples of one of its M.V.P.’s?

It seems the actual testing is working. The procedure for collecting those samples is seriously flawed. It is time for MLB to start adding a few extra dollars to its payroll in order to ensure one of the league’s most delicate processes is executed properly every time it is performed.

Seattle 911—A Great Beat Blog

Seattle 911 is considered a beat blog, because it focuses on a very specific niche. Inthis case that niche is crime in the city of Seattle, Washington.

Photo Courtesy of the Seattle Photography Collection via Flikr.com.

-This blog has created community around the content it posts. People share the stories that go up on the blog via Twitter and Facebook. There is also commenting that occurs on each story using Facebook.

– Something this blog does well that student journalists and media creators can take away from viewing it is that they tie social media into every post. The option to share content is embedded in every post. They make it easy for people to spread their posts.

– Seattle 911 does a good job of localizing content. Their posts include maps to showSeattle residents where crimes occurs.

– Another thing the blog does well is that it streamlines information. It is not an extremely flashy looking blog but it makes content easy to digest. Something the blog needs to do differently is that it should not allow any of its advertisements to expand to a full screen view when people first get to the site.

– This blog is changing the game by putting slide share style photo albums in their posts.

– They use lots of visuals in their post as well as text which makes posts easier to read.

-This blog has security camera video from crimes. This is interesting to watch.

Thought You Might Be Missing Football

Notice the upper right fact. Ironic, no?

Source: overstock.com via ute on Pinterest

How the Internet is Changing Media

Did We Witness History This Week?

Amazon and Viacom made a big splash this week when it was leaked that they have agreed in principle to a deal that will make them one of the biggest competitors to online video provider Netflix.

This deal which is intended to help Amazon bolster its Kindle Fire, and Amazon Prime content offerings is, yet another sign that Americans are perfectly happy to use the internet for the majority of their entertainment, and information needs.

It might only be a matter of time before kids are asking, “What are DVD’s?”

Television and video as we know them may soon be a thing of the past. Photo credit: Library of Virginia

Logging on Instead of Tuning In

The way information is being shared on the internet is changing. Media, and the jobs that accompany it, are undergoing a paradigm shift. Everything is moving online. This week’s activity by Amazon, and Viacom show that the industry is taking gigantic steps toward becoming internet dominated. In all honesty, it could be considered internet dominated already.

As much as the world’s older generations might like a hardcopy of the Sunday post, and renting a DVD from a video store those days numbered. Before long you might not pick up your remote to flip on NBC Nightly News. You may be left clicking instead.

If you followed the link in the previous paragraph you know that NBC actually has already made the jump. How long until the only place to get the news is the internet remains to be seen. TV, and the world-wide web remain partners for the time being. I for one am not so sure they can coexist in their present forms for much longer.

“Many of our viewers tell me they often miss the broadcast because they’re not home in time or tending to their busy lives, and families,” Brian Williams, Nightly News anchor told MSNBC.com, “This new service reflects the fact that the pace of our lives has changed.  For all the loyal viewers who have made us the most-watched newscast in America, there are others who want to watch, but can’t.  Now they’ll be able to join us every night, when it’s convenient for them.”

If You Don’t Hear Anything Else, Hear This

Here is the take away: we used to have to look to multiple sources in order to get them information we wanted on one subject. That is no longer the case. Journalists no longer hold all the cards. In fact, in some instances the consumer has just as much access to the content they want as the producer. For journalism, and communication students the lesson is that you have to learn to use all the resources available to you. Failing to understand the way information travels will either get you scooped, prove you wrong, or you will see the consumer get what they want quicker from somewhere else.

The internet is now the key to information sharing. A long time ago journalists were the gate keepers. Now the internet is the gatekeeper. Don’t like it? Too bad. It appears it won’t be changing anytime soon, if ever.

The Bright Side

The game has been changing for a while, and now that Viacom and Amazon have proved big money has bought in to the internet frontier it appears there is no going back. The good news is that if you want a piece of the action it is easier to get than ever before. It still isn’t easy to get, but it is easier to become a player in the world of media than it was even five years ago. If you start playing the game now who knows where you could be in a decade.

Today’s Developments Are Amazing, Don’t Complain.

Learn to enjoy the changes going on in the world of technology, because they are happening no matter if you like it or not.

Molina’s Small Quote May Mean A Lot for Cardinals

A few words can say a lot. If you read news stories like me you read into everything. Over analyzing can get you in trouble. In fact, most of the time you should keep your conspiracy theories to yourself,  but every once in a while digging deeper can lead to something important most people miss.

That was the case Friday afternoon as I browsed Joe Strauss‘ most recent St. Louis Post-Dispatch article.

For the article Strauss, a St. Louis Cardinal beat writer, interviewed Cardinal catcher Yadier Molina. It’s headline read, “Molina Moves on Without Pujols.”

Cards fans get a little nervous when they hear Albert Pujols, and Molina mentioned in the same sentence. Ever since number five left St. Louis for sunny southern California the rumors have been swirling that his best friend Molina will head straight for L.A. the minute he hits free agency this coming fall.

Molina told the Strauss he wants to be in St. Louis, but that there is only so much he can do. Like Pujols he placed the ball in the Cardinals court saying if they were willing to have him he would be here as long as the contract offered him has favorable terms.

He also told Strauss he would not cut off negotiations at any point during the season like Pujols did, which is a fact that should help Cardinal fans relax at least a little bit, but what most Cardinal fans would consider a mostly positive article did contain one quote that is more than a little concerning when examined closely.

“I’m open to staying here. I love the city. I love the fans. I love the ballpark. But it’s out of my hands,” Molina told the Post-Dispatch. “Whatever they like to do is how it is. They let Albert go. It’s business for the team, too. It’s out of my hands.”

Did you catch the third to last sentence? “They let Albert go.”

Pujols always said he wanted to be a Cardinal for life. Molina claims the same. Yadier’s quote to Strauss seems to indicate that the Cardinals are making the tough decisions.

Pujols is a great player, but most agree he won’t be worth the money the Angels are going to pay him during the back half of his 10 year, $254 million deal. Molina is 29 years old. His knees have eight years of Major League wear, and tear on them.  A long deal would put the Cardinals in a tough spot.

Molina isn’t nimble enough to play most positions catchers are converted to as they grow older. The outfield is out of the question, and a corner infield position might work on a limited basis, but he won’t be able to play 140 games there.

If the Cardinals were concerned about Pujols long-term viability they most likely will have similar concerns about the Puerto Rican born fan-favorite catcher.

Molina, and Pujols talk constantly. If Yadi feels that Pujols wanted to be back, but the Cardinals “let” him go, because they weren’t willing to eat less productive years at the back-end of his contract that is a bad sign for  Molina fans. If Pujols is not above a business approach then there is no reason the Cardinals will not take the same approach with Molina.

Molina will get contract offers from St. Louis, but maybe not for the years, or cash, he desires. If the Cardinals were willing to “let” Albert go it is doubtful they will ignore their business savvy, long-term approach for Molina.

Gronkowski healed or faking?

This video poses three questions:

1) Doesn’t Rob Gronkowski’s have a high ankle sprain?

2) Why are the Patriot players partying after a Super Bowl loss?

3) Does Bill Belichick know about this?

Why Blog?

The San Jose Mercury News launched the first blog hosted by a newspaper in 1999. Twelve years may seem like a long time, but in the grand scheme of things it really isn’t.

In the thirteen years since the Mercury News got its blog going lots of other groups, and individuals have jumped on the blogging band wagon. In fact, It really isn’t a band wagon any more. It is a full fledged movement.

Blogging is a powerful tool, which gets people not only talking, but thinking. The proof lies below. Most of the ideas in the preceding posts were born out of discussion, except the baseball musings though. Those are original.

Online personal real estate is useful, because it presents normal people to publish their own content. Not only can they publish, but they can do it for free, as much as they want, whenever they want.

Information can be streamlined through blogging. Journalist, and their readers both benefit from blogs, because reporters are able to publish quicker then they were under traditional formats.

Blogging also has allowed for stories that are not “newsworthy” to find their way online. Some things journalist see might not be accepted for the front page , but they very well may be interesting to fans of that journalist.

No one has the power to control content anymore. The New York Times may still be the most prestigious, and well known media outlet in the world, but Mashable.com now gets its fair share of viewers as well.

Whether people blog to show initiative, impress potential employers, or to satisfy their job requirements blogging is useful for promoting personal brands.