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Industry Issues Blog Number Four

The Setup

Video is now a center piece of journalism. It has become what written stories were before the 1950s: the king of mainstream media. Any respectable news outlet includes media on its website. Multi-media, specifically video, is not an option any longer. It is a requirement.

The use of video opens up a wide variety of options and issues for the modern journalist. Two articles recently released by journalism websites, NewsLab and Advancing the Story , explain the pitfalls and advantages of video use.

Using Video Online

Using video on the Internet can greatly enhance a media outlet’s ability to hyper-customize its viewers. An article that recently was published on NewsLab details how NBC is doing this with some of its online pages. It is custom making videos just for the web. Some outlets have been placing content online which they originally put out over the air. In fact, this is a common place practice. However, making web-original content is something that is fairly new.

The benefits to this is that it gives companies something to tease on their over the air broadcast and vice versa. They can use special online content to direct viewers to their main programming.

Fair Use?

One site that has been home to original content for years is YouTube. After major events take place video often goes up on YouTube. This happened after the Boston Marathon bombings.

The ethical questions about using video off the Internet is examined in a recent Advancing the Story article. Many news outlets will take video off the Internet to use in their nightly newscast if they are not able to get their own video.

As mentioned above, this happened in the immediate aftermath of the Boston Marathon bombings. News stations across the country obviously were not in Boston and did not know that the event would be occurring. Most of the footage immediately available came from cellphone footage which was uploaded from the scene. News stations everywhere were pulling it off the web and putting it into their news rundowns.

The Issue

YouTube technically owns a stake in the content that is uploaded by its users. The users also sometimes claim rights in lawsuits.

The issue with a news station taking down footage off the net is that they don’t own it. This is a issue when lawsuits come into play. Since the stations do not own it they cannot claim that it is there. At the same time, those who upload the content have relinquished some of their privileges as the original shooter. This conundrum is an issue.

Conclusion

Video has changed the landscape of modern journalism. It has forever altered not only the over the air part of the industry, but also the online component. That aspect of the industry is growing and video use is growing right along with it.

Video is enhancing websites and causing issues for news stations who pull video off the Internet to use on the air. Often they can get away with it, but not always.

Video is an asset that can make or break a journalist.

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